UX Researcher
Curriculum
Experience
Professional
2023 - 2025
Shape Digital — Senior UX Researcher
• Led strategic research initiatives for industrial/O&G digital solutions, connecting user insights to business objectives.
• Facilitated more than 10 workshops with R&D and Product areas, incorporating an evidence-based research culture.
• Optimized the flow between design and development, reducing rework by 40% and increasing sprint predictability.
2022 - 2023
Hi Platform — Senior UX Designer (focus on Research)
• Structured a Research Ops framework for SaaS, improving research efficiency in teams
multifunctional.
• Conducted over 140 interviews with users from various segments, delivering actionable personas.
• Mapped behavioral flows and identified 5 main UX gaps, reducing the volume of support calls.
• Delivered personas and flows that became a reference for roadmap decisions.
2019 - 2022
Yara International — UX Researcher / UI Designer
• Led mixed methods research for the AYRA solution, launched in more than 10 countries (LATAM +
Europe).
• Conducted over 370 interviews across multiple markets to validate global expansion.
• I supported the development of a project from scratch as the only UX/UI Designer and researcher, today
recognized as a sustainable solution and a reference in the fertilizer sector.
• Created a global research repository adopted as a standard in other company units.
2018 - 2019
Everis (NTT Data) — UX Designer
• Developed digital products for banks and insurance companies (Banco do Brasil, Santander).
• Facilitated design sprints and rapid validation cycles, reducing delivery risks.
• Developed products are currently in production on the Banco do Brasil app.
2010 - 2018
Previous experiences
• Service Designer (Capella, 2018), Interaction Designer (PUC-SP, 2016–18), Junior Designer (2010–14).
Academic Background
2023 - 2025
Postgraduate studies (in progress)
Market Research & Consumer Insights
ESPM, Sao Paulo
2016 - 2018
Postgraduate studies
UX Interaction Design
European Institute of Design, São Paulo
2010 - 2014
Graduation
Technology & Digital Media
PUC-SP
2011 - 2014
Technical Course
Graphic Design
Panamerican School of Art & Design
2010 - 2018
Previous experiences
• Service Designer (Capella, 2018), Interaction Designer (PUC-SP, 2016–18), Junior Designer (2010–14).
Certifications and Recognitions
•UX Research Certificate — Nielsen Norman Group (NN/g)
• UX Team Leadership (NN/g, 2025)
• UX Research Project Management (NN/g, 2025)
• Hackathon Mentor — HackTheHub (Belfast, 2022) | HackatAgro (São Paulo, 2021)
• Over 5 years of free mentoring for early-career UX professionals