Projects

I conducted international research for the digital product Ayra, focusing on agricultural consultants in five countries (Brazil, Mexico, Colombia, Guatemala, and Argentina), to validate the solution's expansion. I used qualitative and quantitative methods, including online workshops, interviews, and questionnaires, overcoming language and time zone barriers. The process resulted in contact with 44 users, identification of needs patterns, and the delivery of personas and journeys consolidated into an infographic, which guided the centralized backlog in Brazil and supported the expansion strategy in Latin America.